USA - Spike TV, the first network specifically designed for men, and Sugar Ray have teamed up with Kia for a new reality TV series airing July 9th that will offer viewers a look at life 'On The Road' with the band. There will be eight individuals compete on Sugar Ray's Make Every Mile Count Tour for a full-time job at Lava Records.
According to the show's publicists, "The higher the ratings, the better the chances of more bands being featured 'On The Road' so your band could be next!"
World Music Central
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