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Ay! Que Rico served by Cuban roots group Jose Conde y Ola Fresca   
07/02/2004 07:50PM
Contributed by: Pepe

CD ReviewsJosé Conde

Ay! Que Rico (PiPiKi Records , 2004)

On the forefront of the Cuban roots music scene which has emerged in New York since early 2000 is José Conde. A prolific and inventive singer, songwriter and composer, Conde’s debut CD with his band Ola Fresca, titled Ay! Que Rico, is garnering the group much well deserved attention and respect. It is self produced and released in June 2004 on his own PiPiKi Records label.

Recorded at LoHo studio in New York City and mixed by multiple Grammy® winner Jon Fausty , Conde utilized varying configurations of Ola Fresca and special guests (ranging from a quartet to an 11-piece orchestra). The compositions are arranged around the vocal phrasing, with lyrics that are as essential to the music as the ubiquitous clave rhythms. This calibrated use of language and technique imparts onto the work a wide array of moods and textures in the space of the recording, while weaving aspects of storytelling on to the traditional call and response verses.

The album reflects Conde’s broad musical vocabulary and eclectic aesthetics. Ay! Que Rico is a tour de force and homage to his dual musical legacies Cuba and the US. While 11 songs include familiar son, mambo and cha cha cha rhythms as well as the island’s lesser-known Changüí, there are also 2 new rhythms and a additional bonus track featuring a remix of Conde’s Perez Prado-esque mambo “Bolitas de Arroz con Pollo” by DJ Spam of the Spam Allstars.

The music is a very “after the work is done…it’s time to ease into a good tasty-time kind of mood,” explains José Conde about the album. “This popular saying, Ay! Que Rico is a celebration, an affirmation of life—conveniently expressed in four rhythmically even syllables which most closely translate in English to ‘Ooh! It’s so Good!’

While he articulates new dimensions in Cuban music, the artist balances an intellectual exercise with the spiritual purpose of music—recognizing that the ultimate objective of the work is to connect with his audience and to create an atmosphere for all to enjoy.

While awaiting worldwide distribution, Ay! Que Rico is available at www.Joseconde.com, and in stores in the Eastern United States.

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